9/20/2023 0 Comments Sip and sonder![]() What is your favorite beverage at Sip and Sonder?Īccording to Shanita, her favorite beverage is the Oat Milk Latte. Sip & Sonder is the existence of the Black lifestyle housed in a coffee shop. Sip & Sonder is not taking from or giving to the culture-it is just existing in and BEING the culture, without a reason or gimmick. ![]() Sip & Sonder is loud, complex, beautiful, intellectual, creative, Black, unapologetic, warm, raw, uplifting, aggressive, top quality, premier, genuine, and safe. It’s a place where “sonder”-the realization that everyone around you is living a life as complex as your own-can truly happen. When she’s not working you can find her dancing to any 90s jam.Ī post shared by Sip & Sonder on at 2:39pm PST Ashley spends her time connecting and working with creatives, looking to help them develop their ideas and passions. #OURSTORY: Meet Ashley Newby, Creative Director of Sip & Sonder! An A&R and creative strategist in the music industry. That was also around the time it was announced that a new NFL stadium housing the Rams and Chargers would be built in the middle of the city, reminiscent of similar buildouts in other cities across the country, including Brooklyn. We immediately knew that Inglewood would be Sip & Sonder’s flagship home.” “For me, there weren’t many coffee shops growing up in Brooklyn in the ‘80s and ‘90s, and my interactions with the ones that I did visit were almost as an outsider, never feeling truly at home, sipping coffee, taking in the smells and sights, lost in my own thoughts. It was clear to both of us that, for myriad reasons, our community needed a space like Sip & Sonder: it was a response to the great amount of talent and creativity in the community, lack of outlets for expansive expression, and hurried gentrification that ultimately led to disgruntlement and displacement. Upon moving to Los Angeles, we found that Inglewood and the surrounding area was where Black culture was thriving, unadulterated. “Shanita’s goal was to provide the startup community access to business and networks while drinking coffee,” Amanda shares with ESSENCE. What made you decide to start Sip & Sonder? ![]()
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